Junction branding concept

PROJECT COMPLETED WITH LS3P.

Programs Used: Adobe Illustrator

While at LS3P, I created this concept brand identity as part of the Urban Environments team for a proposed mixed-use community district being developed for a client. The project challenged our team to envision a distinct identity that could help communicate the character and future vision of the district. From initial exploration to final presentation, this concept was designed in less than 24 hours.

My goal was to create a brand that felt bold, modern, and full of personality while remaining clean, flexible, and approachable. I explored playful geometric forms, vibrant color, and contemporary typography to create an identity that could easily extend across signage, environmental graphics, marketing materials, and digital experiences. The result is a fresh, energetic brand concept designed to capture the spirit of a community built around connection, creativity, and growth.