myrtle Beach arts & Innovation district branding concept

PROJECT COMPLETED WITH LS3P.

Programs Used: Adobe Illustrator + InDesign + Photoshop

WHERE HISTORY MEETS INNOVATION

While at LS3p I was part of the team that lead the first logo and branding design project at the company, this was for the City of Myrtle Beach Arts + Innovation District. Our team included two other designers and our Creative Director. I was also a member of the team that made edits, wrote copy, and created graphics for the final Vision Book created by the Urban Environments team to showcase the vision for the future district.

Each designer was tasked to create a concept to showcase to the city. The concept you see was my take on the creative brief provided by the city. My mission was to create something that spoke to the past, but felt innovative and fresh. I went with a colorful, clean, & futuristic approach to convey the intertwining of arts and innovation. The brand has a nod to midcentury design and is inspired by the coastal views and central landmarks of the city. The colors are meant to celebrate the past, engage the present, and influence the future.