Selected Work
Selected Work
A mix of high-impact, cross-functional projects—ranging from video editing, executive decks, and campaign launches to award-winning proposals. While some projects can’t be shared in full, each case study below highlights the story, role, and outcomes behind the work.
Well Persona Creative Strategy
Creative campaign strategy using audience personas to drive personalized engagement
Developed a strategic framework that transformed behavioral member personas into personalized, multi-channel engagement experiences. The initiative mapped messaging, campaigns, events, email journeys, and digital touchpoints into a scalable system that balanced member needs with measurable business outcomes.
Impact
Created a scalable engagement framework that aligned personalized messaging with business goals and member needs.
Role
Creative strategy, campaign development, presentation design, content strategy
Tools
Google Slides, Figma
Well Earth day Content Hub + Soundscape series
Creative campaign using nature and sound to drive digital engagement
Launched a multimedia campaign including a long-form nature video and five short-form “30 Seconds with Well” soundscape experiences.
Impact
Drove app re-engagement and time-on-site
Role
Creative direction, content strategy, email asset design
Tools
Figma, Illustrator, Google Slides, Miro, Premiere, WordPress
Kiawah Comprehensive Planning RFP with Vision and Precision
Town of Kiawah Island RFP | Award-Winning Submission
Led a strategic marketing response for a high-stakes municipal RFP—uniting cross-functional collaborators to produce a clear, visually compelling proposal that positioned Kiawah’s legacy and future with strength.
Impact
Won the project and earned the National SMPS Award of Excellence, 2023 Town of Kiawah Comprehensive Plan RFQ Response, LS3P. Helped secure a multi-phase planning contract by crafting a proposal that resonated with community values and leadership vision.
Role
Marketing strategy, content architecture, creative direction, team coordination, executive collaboration
Tools
InDesign, Illustrator, PowerPoint, Wordpress
Executive Strategy Decks (Confidential)
Visual storytelling for C-level audiences
Designed high-stakes presentations with senior leadership—turning complex health and engagement data into clear, compelling stories.
Impact
Used in national webinars and investor discussions; helped align internal priorities and secure buy-in for future initiatives.
Role
Creative direction, slide design, visual hierarchy, template creation
Tools
Figma, Google Slides, Miro
Client Activation Campaigns (Confidential)
Employee Wellness Campaign | Fortune 500 Clients
Led design for a multi-touch wellness campaign spanning print signage, internal communications, digital promotion, and on-site experience—tailored for two leading Fortune 500 companies.
Impact
Increased signups and boosted first-time app engagement
Role
Creative lead; built all assets, campaign theme, and visual system
Tools
Adobe, Figma, Google Slides, Miro, Salesforce Marketing (Design Only), WordPress