Gray Matter Brand

Programs Used: Adobe Illustrator + InDesign + Photoshop

I was tasked to make a logo + brand for a local organizer and a holistic healer. The concept you see was my take based on information provided by the client via various client workshops and chats.

My mission was to create something that spoke to the essence of the client that caputures her mystical yet correlated personality. I went with lighter hues and a punch of contrast. The brand keywords are Connection, Cosmic, Self Care, Balance, and Mindfulness